Buffering Up
The appetite for binge-friendly streaming services like Netflix, Amazon or Hulu, over expensive cable or satellite TV packages, appears to be insatiable. “Streaming video has grown at such a rapid pace in North America that the leading service in 2015, Netflix, now has a greater share of traffic than all of streaming audio and video did five years ago,” says Dave Caputo, CEO of Sandvine, a broadband network solutions provider. Based on a recent Sandvine study, real-time entertainment streaming now accounts for more than 70 percent of evening Internet traffic in North America.