Porter returns as startup to compete with Air Canada, WestJet and itself
Porter’s network will span over 3,100 miles across Canada, disconnected by a 12-mile stretch in Toronto
Porter’s network will span over 3,100 miles across Canada, disconnected by a 12-mile stretch in Toronto
At APEX TECH 2020, delegates learned how Air Canada is tweaking its content strategy using insights about its in-flight entertainment selection, provided by Spafax IQ.
Airlines don’t make money just from flying passengers: air cargo is a big business. It doesn’t fly just in dedicated freighter aircraft, but also in the belly holds of passenger flights. And right now it’s booming.
"This is not an ordinary flight," says veteran Air Canada Captain Dave Butler. "We're going to have some fun today." Air Canada had taken a 787 Dreamliner out of normal operation to be an actual runway model for its new corporate rebrand during a complex two-day photo shoot. The final product is pure glamor, but the meticulous creation is a side of the airline industry few get to see.
In simultaneous events in Toronto, Montreal, and Vancouver, earlier today Air Canada revealed its new livery and branding, in an event described as “the future of Canada’s flag carrier.” Air Canada also introduced new uniforms, menu items, and wine choices at the events. The new livery was designed in conjunction with branding agency Winkreative and features a white upper fuselage, black tail and underbody, black engine nacelles, and a striking black “mask” surrounding the cockpit windows. Air Canada’s iconic red maple leaf rondelle returns to the livery after a 24-year absence: on the tail, on the inner part of the nacelles, and on the belly (visible when a plane flies overhead).
Brian Losito might just have the best airline job, ever. For the past 26 years, Losito has been Air Canada’s Corporate Photographer. He’s travelled throughout the airline’s network, taking photos of people, places and planes in support of Air Canada’s publicity, marketing and advertising efforts. Without a doubt, Losito’s favorite assignment is being airborne, getting amazing air-to-air photos and video of Air Canada’s newest airliners. “We’ve done shoots of the Airbus A340 and the Boeing 777. Then last June, Air Canada took delivery of its first Boeing 787-8,” says Losito.
It’s been 44 years since the first 747-100 was delivered to Air Canada, in February 1971. That was barely a year after the industry-changing wide-body aircraft entered service with launch airline Pan American Airways, and just two years after the 747’s first flight. In Canada, different versions of the 747 transported passengers on Air Canada, CP Air/Canadian Airlines, Nationair, and Wardair for over 30 years.
Here I go again…I’ve been traveling between Vancouver (YVR) and Toronto (YYZ) for decades. I’ve lived and worked in both cities, and family and business trips have taken me back and forth countless times. I’ve flown on pretty well everything, from a “milk-run” DC-9-30 hopping across the country, to business class in the upper deck of a 747-400. The two airports are roughly 2,100 miles (3,400 km) apart, and the direct flying time is usually around 4 hours eastbound, and 4 ½ hours westbound. That’s enough time to enjoy a good flight and service, but hopefully not so much as to turn a bad flight into an unbearable one.
Air Canada “got the keys” to its very first Boeing 787-8 Dreamliner early in the morning on Sunday, May 18. After a small celebration at Boeing’s Everett Delivery Center near Seattle, Wash., a select group of Air Canada executives and employees boarded C-GHPQ (Fin #801), for the plane’s first flight to Canada. The trip to Air Canada’s main operational base in Toronto (YYZ) was a short three hours, 48 minutes at a cruising altitude of 41,000 feet.