Gogo and SmartSky Networks Share 5G Plans
At APEX TECH 2020, in-flight connectivity providers Gogo and SmartSky Networks shared their excitement about the benefits of 5G technology.
At APEX TECH 2020, in-flight connectivity providers Gogo and SmartSky Networks shared their excitement about the benefits of 5G technology.
SmartSky’s patented 4G technology uses ground-based, phased-array antennas that follow each aircraft with a narrow, electronically steerable beam. With two blade antennas mounted on the bottom of the fuselage, receive equipment, and Wi-Fi in the cabin, the on-board Internet experience will rival what passengers have at home.
Competition in the long-established air-to-ground (ATG) connectivity landscape in the United States has heated up over the past two days with announcements from startup SmartSky Networks and Gogo. On Wednesday, SmartSky’s patented 4G spectrum reuse radio system received approval from the US Federal Communications Commission (FCC), enabling the company to use an unlicensed portion of the 2.4 GHz spectrum band for in-flight connectivity.
Up in the air, sponsored promotions have been finding their way into the aircraft cabin. And although it’s still early days, increased onboard connectivity bandwidth is becoming a reality, opening up opportunities to develop creative partnerships that enhance the passenger experience. “The foundation of all this is the deployment of more bandwidth,” says Ash ElDifrawi, chief commercial officer for in-flight connectivity provider Gogo. “What you’re going to continue to see is more and more sponsorships as we move from a constrained to a more abundant environment of megabytes.”