In-Flight Wi-Fi Brought To You By…
Up in the air, sponsored promotions have been finding their way into the aircraft cabin. And although it’s still early days, increased onboard connectivity bandwidth is becoming a reality, opening up opportunities to develop creative partnerships that enhance the passenger experience. “The foundation of all this is the deployment of more bandwidth,” says Ash ElDifrawi, chief commercial officer for in-flight connectivity provider Gogo. “What you’re going to continue to see is more and more sponsorships as we move from a constrained to a more abundant environment of megabytes.”